You’ve just finished a great book. It’s gotten a lot of hype on a mass scale, so then it is made into a film. From the film, a soundtrack is made. Now, you’ve read a book, watched a movie and listened to a soundtrack but the engagement with that text doesn’t yet end. From there, a game is now being developed with an app to follow. Along the way, this text has gained and perhaps lost ‘fans’ with their interaction with each medium. As a form of convergence, this text is no longer just one. (Lord of the Rings, amrite)
As a result of media convergence, we’re now left with a string of possibilities to choose from in regard to medium. In today’s context, a book, movie, soundtrack and game can be all within the one device – your smartphone. The technology being your smartphone, the audience being the fans and the industries being inclusive of publishing, film and gaming.
Media convergence allows the users and fans to become more and more active. Due to this, audiences are no longer passive. To use Lord of the Rings as an example, the fans continue to create and share content across all media platforms, especially Twitter.
Are you totally obsessed … with media convergence?