Fame is an unusual concept based on how society values you. Actors, musicians and the incredibly wealthy are who we see to be ‘famous’. The idea of fame seems to be attractive to the general public, but once you’ve got fame does one still want it? Even as a meme star?
Reddit, the home to many, many, maannnny memes allows everyday people to be “blessed by the meme gods” and receive widespread attention across the internet. The Ermahgerd Girl is a key example of the consequences of being the face of a meme. Maggie Goldenberger was doing what most 23 year olds do – travelling the world when her face begun to spread across the world wide web. This circulation led to new versions being made, from ERMAHGERD GERSBERMS to popular culture classics such as BERTMERN. A new language was formed, using an uncommon “R” sound.
[This week’s reading] Vanity Fair concluded with the fact that Goldenberger felt delighted by the internet “laughing with her at the obviously ridiculous character she was playing—not at her” as well as the great feeling of nostalgia. However, Goldenberger was shocked that many years later she was photographed again, not as a character but of herself whilst holidaying in Hawaii.
[side-note: go Goldenberger for always being on holiday]
This picture under took the same process of circulation but with her real name attached. The picture was getting negatively attacked by internet users and continued to widely spread. This is when the internet ruins its own greatness as all the unnecessary negativity holds power.
So I ask, would you like to be the face of a meme like Goldenberger or these guys?
It seems the ultimate meme formula includes a relatable image to interpret, the ability to caption that image and the image’s durability; to remade over and over.
I re-created The Ermahgerd Girl meme to reflect today’s context: