Let’s reflect

RESEARCH, REsearch, reSEARCH, research, re s e a r c  h… r     e  s  e a   r c  h.

These thirteen weeks have been interesting, stressful and a learning experience. As I conclude this research paper, I can reflect on the process as a whole.

Overall, it has allowed my abilities as a researcher to develop further than before. This improvement is based on how I tackle sources, including my own primary data (survey) and from there, how I analyse what I have gathered. As a student, this is incredibly valuable as research is so often a requirement. I used both primary and secondary sources as I wanted to have access to as much information as possible, in regard to this topic. Research isn’t as simple as many would assume. Yes, it includes a search engine of some sort but it also includes the use of accountability, flexibility and integrity.

Accountability refers to a researcher’s duty to the public, including one’s stakeholders and the participants when gathering any form of primary data. In my case, I created a survey as a way of gathering primary information. Prior to beginning the survey I attached a greeting which included an introduction, my key contact details (my email: sm918@uowmail.edu.au, twitter handle: @sophemacy and link to my blog: www.sophemacy.wordpress.com) and this short statement – “By beginning this survey, you’re consenting to your answers being used in this research project”. This is important as a researcher as you’re responsible for making your participants aware of how their data is being used and where their information is published. A researcher is also accountable for how their participants react or respond to the findings which makes your contact details vital so communication can occur.

Another research value to consider is flexibility as it is needed as a researcher. Flexibility coincides with a researcher’s ability to adapt when you don’t acquire what you initially thought or anticipated. For instance, I had to be flexible about the number of survey responses I received. As researchers, we can never be certain of an outcome. Despite posting my link onto Twitter and pinning it directly to my page, responses were still coming in slowly. I then posted it to Facebook and the BCM212 moodle page which allowed me to gather more data. However, this resulted in less than twenty responses overall. As Dr. Kate Bowles stated in a lecture, “We need to develop companion skills: adaptability, and ability to work calmly within uncertainty” (2017). Although, I had a limited number of responses, the responses I did have were detailed and gave me the data which I used in my final report. In Tolerating AmbiguityDugan alludes to how we dislike the feeling of “being uncertain” as we see it as a “liability” but ultimately, we can adapt to the circumstances we are given. This is a fundamental part of the researching process. 

Lastly, the use of integrity is fundamental as a researcher builds from the ideas of others. Within the University of Wollongong’s Academic Integrity Policy it states “academic integrity is foundational to the work of the whole academic community, including students, teachers, researchers, coordinators and administrators” (UOW, 2011). We all have a great responsibility to reference and cite our sources. Throughout this process of researching, I used a separate document to reference directly after finding a source. This made it easier to see where I was getting ideas from and each source’s value to my project. To remain ethical, researchers must uphold the value of integrity. 

Initially, I intended to post regular updates via Twitter for my stakeholders but due to the word limit I used this platform (my blog) instead. Other than that, I followed my communication plan and Gantt chart to the best of my ability. I saw the value in following a schedule as it’s difficult to cram researching into your weekly timetable. The results I gathered and interpreted have been essential to my final report. I followed my initial plan for methodology as I used primary data from my survey as well as secondary sources. Creating a survey online via Google Forms allowed it to be spread quite easily, as simple as copy and paste. I promoted my survey to my stakeholders via Twitter and Facebook. This was beneficial to the process as it gave me more time to research as I wasn’t spending time physically handing out sheets of paper and creating pie charts and graphs myself. Google Forms was a great tool as it would automatically summarise my quantitative results.

I plan to remain updated with memetic theory and its evolution. I’m constantly engaging with memes and literature so I’ll continue to make the connection between them both.

Feel free to read my initial proposal if you wish to know how I began this process.

I’d thought I would end with a meme:

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