A transmedia story

Technology continues to develop and so does the way we engage with our chosen entertainment. This as a result has allowed for the growth of transmedia storytelling. Transmedia storytelling is based on the idea that a single narrative can be bred into a collective. These versions being made onto multiple media platforms. Dr. Pamela Rutledge alludes to the idea of each being a puzzle piece contributing to the storyline as a whole. Daniel Clowes‘ Ghost World is a great example of a piece of transmedia storytelling as it began as a graphic novel and was then adapted into a film.

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Although, the storyline remains, there can be obvious differences from changing the medium (the medium is the message after all). The graphic novel’s colour scheme alone is different from the film. The graphic novel is limited to 3 colours; blue, black and white (see below).

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By translating it to film, realism is achieved and the story becomes more apparent via the perspective of the director, Terry Zwigoff. The film also introduces a new character into the plot line. The character of Seymour personifies common elements seen in the graphic novel. Seymour is fundamental to Enid’s characterisation and ongoing development as the protagonist. Henry Jenkins says an ‘ideal‘ transmedia story allows for “each medium makes it own unique contribution to the unfolding of the story.” The character of Seymour is the “unique contribution” the film needs for the storyline to thrive on screen.

This additional medium enhances how the audience engages with the text, one can choose whether they want to read or watch Ghost World. Despite the original form being the graphic novel, the film allows the story to mature further. A story is no longer restricted to the one medium but many through the act of transmedia storytelling.

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Ermahgerd?

Fame is an unusual concept based on how society values you. Actors, musicians and the incredibly wealthy are who we see to be ‘famous’. The idea of fame seems to be attractive to the general public, but once you’ve got fame does one still want it? Even as a meme star?

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Reddit, the home to many, many, maannnny memes allows everyday people to be “blessed by the meme gods” and receive widespread attention across the internet. The Ermahgerd Girl is a key example of the consequences of being the face of a meme. Maggie Goldenberger was doing what most 23 year olds do – travelling the world when her face begun to spread across the world wide web. This circulation led to new versions being made, from ERMAHGERD GERSBERMS to popular culture classics such as BERTMERNA new language was formed, using an uncommon “R” sound.

[This week’s reading] Vanity Fair concluded with the fact that Goldenberger felt delighted by the internet “laughing with her at the obviously ridiculous character she was playing—not at her” as well as the great feeling of nostalgia. However, Goldenberger was shocked that many years later she was photographed again, not as a character but of herself whilst holidaying in Hawaii.

[side-note: go Goldenberger for always being on holiday]

This picture under took the same process of circulation but with her real name attached. The picture was getting negatively attacked by internet users and continued to widely spread. This is when the internet ruins its own greatness as all the unnecessary negativity holds power.

So I ask, would you like to be the face of a meme like Goldenberger or these guys?

It seems the ultimate meme formula includes a relatable image to interpret, the ability to caption that image and the image’s durability; to remade over and over.

I re-created The Ermahgerd Girl meme to reflect today’s context:

 

 

To be or not to be?

Citizen journalism allows for ordinary people, like you or I to be content producers with no gatekeepers required.

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With this in mind, would you be a citizen journalist or are you already?

The internet has allowed a wonderful power shift to occur within this age of information. Content can be watched, read and engaged with from a range of devices. It is no longer a case of restricting yourself to watching the typical six o’clock news on a television but a choice of what, where and who. Speaking for myself, I mostly read my news from Twitter or from online publications. Content made from either @internet_user99 or The New York Times can be equally relevant.

The reliance on citizen journalism is absolute as the public can spread necessary information to each other without forced agenda or financial incentives. Jeff Deutchman, the director of 11/4/08 said “…there is something really interesting about the level of democracy involved in using crowd-sourced footage.” In his film 11/4/08, Deutchman used crowd-sourced footage to justify the documentary’s purpose; to show the direct result of Barack Obama getting elected as the 44th President of the United States.

Deutchman alluded to the fact that filmmaking is no longer as traditional as a “top-down structure where the director is in control” but a form of collaboration with the public, including citizen journalists. Both film-makers and journalists record culture and reflect upon it whilst citizen journalists are figures of culture.

Moral of the story, the internet is the best as it allows for citizen journalism to thrive (and because it’s home to the dankest memes).

 

References:

Image: Feel free to click on the image and it will direct to the source

An error occurred…?

“The notion of glitch is also present in other realms of contemporary culture, where the reuse and remix of existing elements into something new is fundamental.”

Have you ever been in the process of crafting something when an aspect goes wrong but somehow you enjoy it more than your initial idea?

*cue the introduction into  _-_/G  L !TcH..> art *

Which piece do you find more aesthetically pleasing? (see below).

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’13’ courts 01 (2007-2012) Ward Roberts 
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1947 film noir, Nora Prentiss glitch by Hugh Manon

What about now…

Is your answer still the same?

A reinvention of the original image is made. This as a result changes the definition of its initial art-form (from photography to glitch art). It is no longer simply a photograph but now a short animation with multiple digital layers. The aesthetics have also altered, from pastels to several colour schemes. The still image is now brought to life through its conversion into a different medium. By changing mediums, the piece itself has differing effects on you. As an image – there is no interaction but as an animation the audience are active observers.

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I’ve made my own piece of glitch art (below). Initially, it was a painting from many centuries ago and now it’s transformed into a digital animation within the present century.

Tweet me @sophemacy what you think.

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