Let’s take a ‘Nosedive’ into today’s culture

Black Mirror’s first episode of season three; ‘Nosedive’ discusses the common questions that arise with the growth of technology and increased use of social media.

Why is there such an obsession with our online self rather than our real (offline) self?

The episode begins and we immediately meet Lacie (who is played by Bryce Dallas Howard). A character who is obsessed with achieving a certain aesthetic. It isn’t just Lacie but everyone in society as they rate each other on social media (constantly). This rating affects how one feels about themselves as well as how others perceive them. ‘Nosedive’ is a satirical and dark dystopian story about the potential dangers of creating false online personas. Lacie lives in a narcissist, pastel world that lacks in humanity.

Yes, this is an extreme and fictitious take on today’s social media craze. However, we can all relate. How many times have you scrolled down your Instagram feed and seen food perfectly organised and untouched? We’ve all seen at least one #acaibowl amrite? I love food so I say why not but there is definitely an obsessive nature that comes with creating a perfect online ‘mask’ for yourself. It seems like it would be exhausting to monitor your own self. We all have agency or choice in the matter but that choice can be easily swayed by others and their perception of us.

What mask are you wearing?

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Ermahgerd?

Fame is an unusual concept based on how society values you. Actors, musicians and the incredibly wealthy are who we see to be ‘famous’. The idea of fame seems to be attractive to the general public, but once you’ve got fame does one still want it? Even as a meme star?

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Reddit, the home to many, many, maannnny memes allows everyday people to be “blessed by the meme gods” and receive widespread attention across the internet. The Ermahgerd Girl is a key example of the consequences of being the face of a meme. Maggie Goldenberger was doing what most 23 year olds do – travelling the world when her face begun to spread across the world wide web. This circulation led to new versions being made, from ERMAHGERD GERSBERMS to popular culture classics such as BERTMERNA new language was formed, using an uncommon “R” sound.

[This week’s reading] Vanity Fair concluded with the fact that Goldenberger felt delighted by the internet “laughing with her at the obviously ridiculous character she was playing—not at her” as well as the great feeling of nostalgia. However, Goldenberger was shocked that many years later she was photographed again, not as a character but of herself whilst holidaying in Hawaii.

[side-note: go Goldenberger for always being on holiday]

This picture under took the same process of circulation but with her real name attached. The picture was getting negatively attacked by internet users and continued to widely spread. This is when the internet ruins its own greatness as all the unnecessary negativity holds power.

So I ask, would you like to be the face of a meme like Goldenberger or these guys?

It seems the ultimate meme formula includes a relatable image to interpret, the ability to caption that image and the image’s durability; to remade over and over.

I re-created The Ermahgerd Girl meme to reflect today’s context:

 

 

We’re all participants!

You’ve just finished a great book. It’s gotten a lot of hype on a mass scale, so then it is made into a film. From the film, a soundtrack is made. Now, you’ve read a book, watched a movie and listened to a soundtrack but the engagement with that text doesn’t yet end. From there, a game is now being developed with an app to follow. Along the way, this text has gained and perhaps lost ‘fans’ with their interaction with each medium. As a form of convergence, this text is no longer just one. (Lord of the Rings, amrite)

As a result of media convergence, we’re now left with a string of possibilities to choose from in regard to medium. In today’s context, a book, movie, soundtrack and game can be all within the one device – your smartphone. The technology being your smartphone, the audience being the fans and the industries being inclusive of publishing, film and gaming.

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Media convergence allows the users and fans to become more and more active. Due to this, audiences are no longer passive. To use Lord of the Rings as an example, the fans continue to create and share content across all media platforms, especially Twitter

Are you totally obsessed … with media convergence?